One of the Boys

by Alexis Michaelides

My friends say that I have three trademarks:

1) perfected, black-as-night eyebrows,
2) a voice that’s a mix of Marisa Tomei, Fran Drescher, and an Italian mother who was born and raised in NYC
3) a supposedly unhealthy obsession with the New York Rangers (that’s NYC’s hockey team for all of you non-sports enthusiasts).

The eyebrows and the voice are obvious traits; the second you see me or the second I open my big mouth you’ll notice them. Unfortunately, it doesn’t take much longer for someone to recognize my passion for New York Rangers’ hockey, either. You might be thinking, “How could this girl possibly work hockey into a conversation with a stranger?” Well, I don’t have to TALK about my enthusiasm for this team because the gold New York Rangers’ emblem hanging around my neck speaks for itself. When I do talk about the sport, though, I become instantly excited; I’m pretty sure that you can see the happiness in my eyes. I love the thrill of the game, the brisk air in an arena, the history of my team, the players, the rivalries, and the camaraderie of the fans. Put me in Madison Square Garden, and I feel like I’m in my second home and the boys on the ice are my brothers. Ask me if the Rangers won last night and I’ll tell you, “yes, WE won,” not “yes, THEY won.” If we lost, forget about it. Don’t even mention there was a game last night unless for some unfathomable reason you want me to give you a dirty look or impolitely gesture at you. Sad? Maybe. Irrational? Another maybe. But, New York Rangers’ hockey is one of the few things that I really, truly am passionate about, and that passion is reflected in my opinions and actions. That said, I can’t wait to see how my boys finish the 2011-2012 season to begin. Let’s Go Rangers!

Signature Style: Candice Hufler

My style signature is a bright rose blush. I started wearing blush when I was about 12-13 years old after I read a magazine article that said that blush is the only thing one needs to look fresh, bright, and happy. I always like to look this way because that is usually how I feel. I like to project my happiness on others and I feel that blush and a smile help me to do so.

I use two different types of blush to give me my signature flushed pink cheek. The first is Maybelline Fit Me Blush in “Blushing”. It’s light pink that works for any skin tone and has a subtle crystallization effect that creates a natural glow. On top of that I use NYC Color Wheel blush which has multiple shades of pink and rose that give the perfect amount of color when combined. My trick to a natural-looking blush is smiling while applying. This allows me to get the right amount of blush on my cheeks in the right area without over applying. Another benefit to my smiling trick is that it starts my day off with a smile, and I keep it on my face all day.

Where's Audrey? At the Assembled Fashion Conference.

On Nov. 12, 2011, blogger, Audrey Ong attended the Assembled Fashion Conference. It was a day filled with panels featuring speakers from major companies like the NY Times, Ideeli, Rent the Runway, Birchbox, and Proper Cloth. The panels discussed a variety of topics about the business of fashion business, ranging from social media branding to great start-up tech companies. Let Audrey give you a first-hand look here, at Audrey Allure.

*From Content to Commerce, moderated by editor-in-chief of Time Out NY, Michael Martin

What's Your NON-FASHION Signature?

by Getteline Rene

It was hard narrowing it down to one, but I must say that my non-fashion signature is definitely something that I often say that gets me into trouble. It is my signature phrase, "Sorry, there are no reruns in life."

Let's say that you’re walking down the street with 2 friends. You and Friend 1 witness a woman in Jeffrey Campbell Lita's trip, fall, and bust her butt on the cobblestones of Soho. You and Friend 1 proceed to "LMAO" as Friend 2, completely oblivious to what just happened, asks for a recap. You, trying hard to control your laughter, reply, "Naw, there are no reruns in life." You and Friend 1 proceed to laugh in Friend 2's face and crack inside jokes on what occurred during the entire outing.

And that my friends, is my non-fashion signature.

What? You didn't get the example? Want me to repeat it? Haha, sorry -- there are no reruns in life.

Signature Style Series -- Jennifer Ortiz

For those who don’t know me, I am the girl who has about 5 pairs of jeans and 5 t-shirts that she wears over and over again. I have a laid back fashion sense, and I tend to rely on my signature t-shirt and jeans look six days out of the week.

I developed this style in high school and have kept it mostly because it helped me to get to my first class on time. It defines me because I don’t over emphasize much in my life, just as I don’t over emphasize my wardrobe; I value a person’s thoughts more than their appearance. I would rather be chosen for a job due to my intelligence, hard work and strong work ethic than for wearing an incredible outfit with a pair of killer heels.


Since enrolling in LIM, I have altered my wardrobe slightly (I've invested in higher quality jeans and t-shirts) but I still prefer the simplicity of my style. I find it easier to just get up and go; also I work a lot better when I’m comfortable, and I’m comfortable in my style. Plus it never hurts that my style never breaks my tight college budget!

Where's Audrey? At Lucky Shops 2011!

Lucky Magazine held its fourth annual Lucky Shops event this year on Novemeber 4th through 6th. LIM College's very own Audrey Ong was chosen as one of Lucky's VIP Bloggers and was paired with designer, Rachel Roy, with whom she is pictured below.


Check out Audrey's other pictures from Lucky Shops and the exclusive after-party at her blog, Audrey Allure.

LIM PR Girl: So You Want to be a Fashion Publicist?

Have you been thinking about a career in public relations? LIM PR Girl gives you a little insight into this high-paced field.

“Fashion PR” is a shortcut to saying “Fashion Publicist.” Publicists know the importance of communication and branding. We produce fashion shows, dress celebrities, and push content and products to the media that all of you religiously follow. Fashion publicists get paid for contacts and the relationships they are able to foster to enhance a brands image in the public eye. We make brands famous and there are no set hours on such a task.

Caution: Sleeping with blackberry on your pillow or clutched to your heart is a normal occurrence.

Days are filled with meetings, reports, and pitching to editors. On our downtime, we are tweeting, texting, posting, blogging and practically screaming about how great our client is. Some have even been known to sleep-talk about their clients. (Not that I would know that person or anything…)

PR is so successful because a third-party endorsement is more powerful than an advertisement any day. You see ads all the time and they become boring and lose their impact. On the contrary, when your girlfriend tells you about this hot new yoga mat she saw on her favorite blog, you have to have it. You become prepared to kill for that mat, and you don’t even do yoga. That’s the power of PR.

A career in PR should come with a disclaimer: NOT FOR THE WEAK (or individuals
afraid of chipping a nail). Are you sensitive? Cry outside: as PR goddess, Kelly Cutrone, would say. Are you lazy? The door is to your left. You may look oh-so-glam gallivanting in your stilettos, screaming into your headset, but if there are no brains under that ill-fitting head gear, you’ve already lost the battle. A publicist is smart, confident, resourceful, enthusiastic, quick to action and understands the power of being nice yet assertive. Above all, a Fashion PR is well-rounded and knows topics beyond fashion. #Shocking

You never know when Stylist X needs to dress Celebrity Y. But will Celebrity X fit the demographic of your brand? Decisions, decisions. Obviously, we aren’t performing brain surgery or saving a life on the regular. However, fashion affects everyone and being able to direct how such a powerful aspect unfolds is pretty rewarding.

Sure, as a public relations professional, you’ll be rewarded with free gifts, cocktails and the opportunity to mingle with some of the industry’s most influential and inspiring people. Nonetheless, PR is tough work. If you can’t handle the flames, stay out of the kitchen. For those of you throwing on your designer flame-resistant jeans to tackle the mess, welcome.

Welcome to a world of glamour and stress and stay tuned. :)

It’s been real,

LIM PR Girl