Vente-Privee & American Express Bring Luxury to E-Commerce

Vente-Privee Makes Its US Entry with American Express

By Natalia Ignaczak

Founded in France in 2001, Vente-Privee is the largest flash sales site in all of Europe. The firm currently boasts about 13 million members and over $1B in annual revenue from its European market. It is currently France’s fifth favorite brand and was the second most visited website in France in 2010. This massive platform has caught the attention of companies like Amazon and eBay hoping to acquire this valuable asset, but it was with American Express that the firm entered the American market on Nov. 9, 2011.

Vente-Privee and American Express agreed that each company would maintain 50 percent of the US entity. This will be the first non-European stride in expansion for Vente-Privee.com, thus reinforcing its strategy in international development, and further wets the feet of AmEx’s standing in the online flash sales business. Vente-Privee will contribute its understanding of consumer desires paired with spotless customer service and logistics while American Express will provide the firm with its 40+ million member database along with detailed comprehension of the North American market.

This jointly advantageous partnership brings together two companies who focus on retail opportunities benefiting both the retailer and consumer. This will be a great step for both companies regardless of the saturated flash sales sector of e-commerce in America because although there is significant competition, the quality of product will shine through and sustain the business. American Express stands for quality whether that means US Open tickets or an overstock in stilettos, and cardholders know this. For that reason, members will at least glance at the site when it launches and definitely keep it in mind for future needs. I am excited to explore the offerings and will appreciate a European touch to luxury e-commerce.