Friday, November 4, 2011

Nolcha Helps Designers Break In

by Bethany Rubin
As most of us can imagine, first entering the design world is one of the most challenging aspects to a career in fashion. Can't there be an easier way to get started than winning Project Runway or having a godsend connection to the fashion industry?

That's where Nolcha comes in, assisting independent designers with a stepping stone into the New York and London Fashion Week realm. Nolcha is a fashion entity that promotes new and independent designers. It exposes them to the public by allowing multiple designers to show their collections in a pop-up runway show.

This season's New York fashion show was an all day event consisting of three different shows and showcasing 10 different designers. Accessory designers also had the opportunity to set up booths for the audience to browse before and after the show. The audience held friends and family, as well as fashion industry professionals from magazines, retailers, and other designers.

Nolcha was started in 2006 by Kerry Bannigan, a British marketing and PR specialist. Nolcha has grown tremendously and has received several awards. Clothing and accessories are available for purchase via their website as well: http://nolcha.com/.

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